Freebooting is taking a creator's original online media — videos, music, art, web comics, etc. — and rehosting it on your own website or social media account. Stop Freebooting Now is a project to educate consumers about freebooting and to document and publicize cases thereof.
The website covers what freebooting is, and what you can do about it: when you spot a case of freebooting, you can file a report, which Stop Freebooting Now then verifies and posts on the "Wall of Shame."
Additionally, the reported case is tweeted out on @stopfreebooting, where followers' retweets call attention to the case and the person caught freebooting, hopefully to the point that the content is taken down and/ or the original creator is compensated.